Chief Marketing and Communications Officer

University of Maine

Chief Marketing and Communications Officer

  • Institution: University of Maine
  • Institution Type: Four-Year/Advanced Degree (B.A., M.A., Ph.D.)
  • Location: Orono, ME US
  • Website:

Chief Marketing and Communications Officer

  • University of Maine | Orono, ME US
  • Hourglass IconDeadline: July 25, 2022
Apply Now

Job TitleChief Marketing and Communications Officer

Position TypeFull Time

Job Category Executive

Salary Range -

Location Orono, ME US

Deadline July 25, 2022

Contact Information

Contact Name Meredith Whitfield

Department -


Phone -

Job Description

To apply for this job please visit

Chief Marketing and Communications Officer

Building on the University of Maine’s unique mission and vision, the Chief Marketing and Communications Officer (CMCO) will create innovative, results-focused solutions in communications and marketing to propel the institution’s strategic goals through branding, communications, content marketing, and social media. The CMCO will work under the direction of the president and in coordination with the cabinet to develop an integrated approach to communicating with and marketing to the university’s diverse constituents, including students and parents; faculty and staff; businesses; legislators; funding agencies; partner institutions; communities; and alumni and donors. This role will require a modern approach to marketing that is responsive, resilient, and adaptable.

This is a high-level leadership position that will be responsible for assisting in sustaining the university’s growth as a R1 research institution and the position will work extensively with senior leaders to advance priorities and serve as a primary spokesperson and crisis manager for the University of Maine and its regional campus the University of Maine at Machias.

The Chief Marketing and Communications Officer will be a bold and creative thinker, an energetic team leader, and an agile and adaptable communicator.

Principal Duties and Responsibilities

●      Advances the University of Maine’s mission and goals through effective communication and relationship building with various constituencies, ensuring the appropriate direction and coordination of key external communications that reflect the highest degree of quality, consistency, integrity, and effectiveness and that inform, educate and garner support on behalf of the University of Maine.

●      Create, advance, and manage a marketing and communications vision and an integrated marketing plan that embraces the University’s mission and strategic priorities, articulating our identity and our “brand promise” to diverse external and internal constituencies.

●      Develop and advance successful and competitive strategic positioning of the University of Maine, support enrollment growth and student retention, highlight the talent and activities of faculty, and enhance the University of Maine’s visibility in regional, state, and national markets.

●      Mentor, inspire, and lead a highly talented and dynamic department that allows members to take responsibility for their jobs and goals. Delegate responsibility, expect accountability and provide regular feedback to enable each employee and the department to succeed.

●      Advise members of the University of Maine community on innovative external multimedia communications initiatives, consistent with Presidential priorities, the University of Maine marketing, branding and communications strategies, and build working partnerships with campus leaders and stakeholders, including college deans, faculty members and constituents statewide.

●      Build and foster relationships across the University to support a cohesive brand identity.

●      Consult with university stakeholders to guide them in building strategic and comprehensive marketing plans for their areas that ladder down from the larger brand campaign.

●      Attend President’s cabinet meetings and provides detailed updates on strategy development, implementation and measurements of effectiveness.

●      Gather, analyze, and disseminate market intelligence, which assesses the needs, perceptions, expectations, and satisfaction of a diverse set of students, faculty, staff, alumni, and other stakeholders of the University.

●      Convene Marketing and Communications management team meetings and provide detailed external communications strategic planning updates.

●      Stay ahead of the curve and on the pulse of what is happening not only in higher education marketing, but where our target audiences are and how to curate content for those spaces and platforms.

●      Work closely with the Chief of Staff to effectively prioritize and resolve sensitive and confidential matters through appropriate action and/or referral.

●      Serve as communication liaison with the UMS Board of Trustees and the University of Maine Board of Visitors members, town and state officials, other higher education institutions, legislators, and the governor’s office on matters within the scope of this position.

●      Coordinate external communications with University of Maine System through the Executive Director of Public Affairs, in consultation with the Senior Director of Public Relations.

●      Conduct and use customer-focused research to identify public learning needs and preferences, demographic trends, technological use and preferences, effective communication methods, and public perceptions of the University of Maine.

●      Performs other reasonably related duties as assigned.

Education & Experience

Typically has the education associated with a master’s degree and expertise gained through at least 8 years of directly related work experience, or an equivalent mixture of postsecondary education and relevant work experience.

Knowledge and Skills

Evidence of the following demonstrated skills and attributes are essential to success in this position:·

●      Significant executive-level organizational management experience in a marketing and communications environment.

●      Significant brand development, brand management, and messaging strategy experience.

●      Fiscal responsibility and budget management experience commensurate with executing integrated marketing and communications plans for organizations of similar scope and stature to the University of Maine.

●      Experience working with and directing creative strategy and resources in the areas of content marketing, communications/PR, social media and digital marketing, direct marketing, websites, broadcast, and print collateral.

●      Excellent presentation and communication skills.

●      Strong research and analytical skills

●      Ability to self-direct, innovate, and vision for a team, as well as the ability to understand complex matters and devise successful strategies and the skills necessary to readily resolve problems and issues.

●      Extensive experience in managing change, prioritizing, and managing multiple complex activities in a time-sensitive changing and fluid environment, and meeting deadlines with strong attention to detail and a high level of accuracy and quality.

●      Excellent interpersonal skills and demonstrated excellence in interacting professionally and fostering solid partnerships both horizontally and vertically across many internal and external constituents and groups

●      Exceptional communication skills with excellent interpersonal, diplomatic, oral, written, and listening skills

●      Experience with a university culture with a steadfast commitment to higher education



As the flagship campus of the University of Maine System (UMS), the University of Maine is a land, space, and sea grant university serving the state, nation, and world through its research, teaching, and outreach mission. Founded in 1865 and located in the town of Orono, the University has a rich history of providing premier educational opportunities for the people of Maine and beyond at an affordable price. The University of Maine is the only major research institution and the only Carnegie-classified Research 1 university in the state. Home to the state’s sole Division I athletics program, the University serves more than 11,500 undergraduate and graduate students and employs more than 2,200 full-time faculty and staff.

The Maine legislature passed a bill to create the state’s land grant institution on February 24, 1865. Then known as Maine State College of Agriculture and the Mechanic Arts, the University welcomed its first class of 12 students in September 1868, and the first graduation was held in 1872. In 1897, the name was changed to the University of Maine.

For nearly 160 years, the University of Maine has played a critical leadership role in the state. Demonstrating its community mission through the statement “Maine’s potential is our purpose,” the University of Maine serves as the state’s major research institution and a cultural hub, linking the University’s resources with the needs of industries, businesses, schools, cultural organizations, state government, and communities. In 2020, the System made history when it became the very first entity to seek and achieve system-level unified accreditation by the New England Commission on Higher Education (NECHE). The seven campuses now work together to meet and maintain the NECHE standards.


Work Environment

The position is located in Alumni Hall.  The work is fast-paced and detail oriented. The priorities for the work to be accomplished often shift frequently and are difficult to anticipate. Activities are often governed by deadlines or timetables set by campus constituents and the University of Maine System. This position has frequent contact with the University of Maine constituents (administrators, faculty, staff, students, and visitors), the University of Maine Alumni Association, the University of Maine Foundation, the University of Maine System Office, UMS Board of Trustees and the University of Maine Board of Visitors members, attorneys, consultants, town officials, legislators, the State of Maine Governor’s office, and various constituents at other universities and institutions. Work takes place in a typical office environment and various University and public facilities throughout the state.


Normal University of Maine business hours are Monday-Friday 8:00 a.m. – 4:30 p.m. Work outside of normal business hours will be expected to fulfill the needs and duties of this position.

Position Type

This position is an ongoing, base-budgeted, full-time regular, fiscal year professional position

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