Job TitleChief Marketing and Communications Officer
Position TypeFull Time
Job Category Executive
Salary Range -
Location Boston, MA
Application Deadline -
Contact Name Academic Career & Executive Search
Massachusetts College of Art and Design
Chief Marketing and Communications Officer
Academic Career & Executive Search is pleased to assist Massachusetts College of Art and Design (MassArt) in its search for a Chief Marketing and Communications Officer (CMCO).
For full consideration, please apply by February 7th.
This is a vibrant period for MassArt and a unique opportunity to establish a legacy at this already distinguished institution as the College commemorates its 150th anniversary. The role is ideal for a strong marketing and communications leader ready to join a college with robust enrollment, a fresh leadership team, a new branding initiative as well as the introduction of a refreshed strategic plan. MassArt, guided by a dynamic new President, is poised for transformative growth while remaining steadfast in its mission to cultivate artists, designers, educators, and makers from diverse backgrounds who shape communities, economies, and cultures for the common good.
The newly revised position of the CMCO leads a centralized strategic communications team that provides reputation management, proactive public relations efforts, and crisis communications. The CMCO will be responsible for developing and implementing the institution’s strategic marketing and communications strategy. They will oversee brand stewardship, digital marketing planning and project management, measurement and analytics and all other aspects of the marketing and communications functions that highlight MassArt’s unique role as a public independent institution. Additionally, the CMCO plays a key role in proactive, strategic internal communications at the institutional level while setting the overall strategy for institutional responses, representing university leadership through public communications, and providing counsel to the president and senior leadership team.
The CMCO is an accomplished communications professional of unquestioned integrity, sound judgment and considerable energy with a commitment to collaborative work and empowerment, a passion for higher education, the arts, and the ability to embrace, support and communicate MassArt’s vision to pave the way for the next generation of artists, designers and educators.
This position reports to the President and leads the Marketing and Communications staff, students and interns as assigned.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Develop, nurture, and lead an effective structure for marketing integration and optimization across the college, including the development of college-wide marketing priorities and deep collaboration with and counsel working in partnership across the institution to leverage, integrate and promote engagement with institutional marketing priorities, alignment of messaging and tactics, and efficient and effective operations.
- Work in partnership with colleagues across the College to promote the institution, providing strategic guidance and support to MAAM to raise its profile and position, and tell the many stories of MassArt to internal and external audiences, and oversee the College’s media relations and social media.
- Support the President in her role as the leading voice for the College, serving as a strategic leader and partner on messaging and positioning. Ensure that the President is well briefed and that her time spent in communications-related activities is highly productive. Similarly guide and support trustees, senior staff, faculty, and other community members in their roles as MassArt representatives.
- Actively build relationships across the College community with key stakeholders, including administrators, faculty, staff, alumni, and students. Engage with external constituents, including government leaders, potential students, alumni, and community members.
- Collaborates and works closely with campus leaders and experts to ensure that all government and community relations activities further MassArt’s mission and serve to deepen ties with the city, state, and federal partners; civic, corporate, and arts and cultural organizations across the Commonwealth.
- Lead reputation management for the College, anticipating and preparing for issues and events with the potential for reputational impact.
- Lead a dynamic team of communications professionals with a variety of responsibilities that promote and protect the MassArt brand, furthering a culture based on collaboration, strategy, efficiency, and respect for each other.
- Collaborate with College leadership to develop communication and positioning initiatives that will promote MassArt’s unique role and mission.
- Guide colleagues in admissions, advancement, and human resources to develop messaging and communication strategies to attract and engage current and prospective students, families, donors, alumni, and employees.
- Develop meaningful statistical models and/or customized analytics to support informed decisions and conduct regular analysis of the value and effectiveness of marketing and communications efforts, strategies, and efforts in service of the goals and objectives of the College.
- Oversee and/or direct the activities of outside contractors including budget control.
KNOWLEDGE, SKILLS, AND ABILITIES
- Demonstrated experience developing, executing, and implementing a successful comprehensive marketing and communications program across an enterprise.
- Demonstrated ability to lead organizational transformation, provide strategic vision and be a strategic advisor.
- Possess the leadership and management skills to foster a cohesive team in a positive work environment.
- Broad knowledge of traditional and current marketing and communication disciplines and practices, as well as public relations, content development, digital marketing, and design.
- Excellent editorial/writing skills and the ability to serve as an effective tactical resource, spokesperson, strategic thinker and goal-oriented professional.
- Bachelor’s degree
- Seven or more years’ experience at a senior level in marketing and communications in higher education, public sector, or not-for-profit organizations
- Superior strategic skills with a strong grasp of industry best practices and a holistic understanding of all aspects of marketing, communications, positioning, and messaging, ideally in higher education.
- Excellent management skills, including leading and mentoring. Ability to influence and engage supervisees, senior leadership, and staff across the organization.
- Ability to effectively engage with a wide range of internal and external stakeholders, using strong interpersonal skills, persuasive presentation, and public speaking skills.
- Ability to build consensus, manage relationships across a diverse group of internal and external constituents, and decisively problem-solve across a multifaceted, fast-moving organization.
- Skilled at proactively building relationships with media, and in successfully positioning subject matter with the media to achieve high impact.
- Excellent writing and editing skills with proven ability to translate complex concepts into succinct, clear, accessible language for multiple audiences.
- Significant experience and effectiveness in managing crisis communications.
- Substantial experience evaluating the strengths of existing communications and identifying opportunities for improvement.
- Demonstrated ability in developing marketing and communications strategies across a wide range of platforms and audiences that have led to significant brand/cause visibility.
- Proven ability to make strategic financial decisions and manage budgets.
- Extensive knowledge of marketing principles and industry trends, including in analytics and assessment; ability to build a culture of data-informed decision making and planning.
- Leadership style that is steadying, supportive, and collaborative, that inspires confidence and trust.
- Creativity, flexibility, tenacity, optimism, high energy level, and sense of humor
- Advanced Degree
- Experience in higher education
About the Institution
Founded in 1873, and celebrating its 150th anniversary in 2023, Massachusetts College of Art and Design (MassArt), is the nation’s first and only independent, free-standing public college of art and design. MassArt is an inclusive community of thinkers, doers, makers, educators, innovators, and leaders striving to shape the future through art and design. They’ve spent 150 years demonstrating the truly amazing things that happen when a world-class art and design education is an option for every deserving student. Located in Boston’s hub of arts and culture along the Avenue of the Arts, MassArt enrolls 2,000 students and offers a comprehensive range of undergraduate and graduate degrees in 18 disciplines, as well as continuing education and youth programs.
MassArt prepares artists, designers, and educators from diverse backgrounds to shape communities, economies, and cultures for the common good. MassArt provides state-of-the art facilities and studios housed in nine buildings along Huntington Avenue in the Fenway neighborhood of Boston, close by the Museum of Fine Arts and the Isabella Stewart Gardner Museum. The college offers twenty-two areas of concentration in fine arts, design and art education, and awards one undergraduate degree, the Bachelor of Fine Arts, and graduate degrees including the Master of Fine Arts, the Master of Art in Teaching, Master of Education, Master of Design Innovation, and the Master of Architecture. The college also offers certificate programs in Communication Design, Fashion Design, Furniture Design, and Industrial Design.
The College is NECHE (New England Commission of Higher Education) accredited and a member of AICAD (Association of Independent College of Art and Design), as well as the Colleges of Fenway, a collaboration of five neighboring Boston-based colleges in the Fenway area representing more than 12,000 undergraduate students (16.2% of total Boston undergraduate population attending 4-year colleges, 700+ full time faculty, and 2300-course offerings and the ProArts Consortium.
Living in the Area
With a population of nearly 700,000, Boston often feels like a small town with the perks of city life. It is a cosmopolitan city offering cultural diversity, a rich culinary and arts scene, and proximity to world-class schools, employers and health care. It is on the cutting edge of medicine and technology but traditional in its love of sports and the city’s deep history. With a modern, attractive, and completely walkable downtown, Boston is dotted with Revolutionary period historic sites along the Freedom Trail and preserved old streetscapes mixed in with modern commercial office buildings. The scenic Charles River offers endless opportunities for outdoor activities.
Arts and culture amenities in downtown Boston and the entire surrounding area are exceptional, and most, like the Boston Pops and the Museum of Fine Arts, are well known beyond the city limits.
The surrounding suburbs offer an excellent alternative to city living with access to a well-used commuter rail system. Each neighborhood has its own town center that is functional, accessible by the rail system, and filled with local businesses.
Education, at all levels, is outstanding in the Boston and surrounding areas. Public schools are nationally recognized, and a driving reason people move to the area. Additionally, the entire Boston Metro area is centrally located near everything Massachusetts and the Northeast has to offer – skiing in New Hampshire, beaches in Cape Cod, and trips to New York City are all only 2 to 3 hours away.
For full consideration, please apply by February 7th.
To be viewed by the search firm, you must apply directly at: https://acesrch.applicantstack.com/x/detail/a21esjy9fw1f
Please apply through the application link and do not email applications.
Applications will be reviewed as they are received and should include a cover letter and curriculum vita. Ideally cover letters should not exceed two pages. All applications are treated confidentially.
Inquiries, referrals, and nominations are also treated confidentially.
Inquiries and questions: Please send to MassArtMarketing@acesrch.com
Nominations and referrals: Please send the nominees name, title, and contact information if available to email@example.com.
Institution’s EEO Statement
MassArt provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, gender identity or expression, age, sexual orientation, national origin, ancestry, disability, military status, genetic information, pregnancy or a pregnancy-related condition, or membership in any other legally protected class. MassArt complies with all applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the college operates. This policy applies to all terms and conditions of employment.