Marketing Copywriter

Marketing Copywriter

REQ-5926

Jagels Building – LC20602

Job Posting Location:

Claremont, CA

Job Posting Title:
Marketing Copywriter

Job Description:

POSITION TITLE: Marketing Copywriter

SALARY RANGE: $72,000-$75,000 ANNUALLY

Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee’s total compensation

OVERVIEW

Claremont Graduate University is building a dynamic marketing team to grow admissions and inspire philanthropy. Reporting to the AVP of Growth Marketing, the Marketing Copywriter will craft high-quality marketing copy and compelling written content that inspires action and showcases the power of knowledge and innovation at CGU, and its impact on the world.

The ideal candidate will be creative, adaptive, and collaborative, and will possess excellent oral and written communication skills. Applicants must provide samples of work.

ESSENTIAL FUNCTIONS

• Develop, optimize, and edit copy for various marketing initiatives and channels, including websites, emails, landing pages, blog posts, digital advertising, social media, print, event flyers and invitations, and media releases.
• Collaborate with key stakeholders from the Office of Advancement (Marketing, Admissions, Recruiting, Alumni, Partnerships, and Philanthropy) to execute marketing and philanthropic campaigns and special projects.
• Tailor messaging to serve the needs of different target audiences, including prospective students, current students, alumni, faculty, staff, and board members.
• Partner with the Content Marketing Strategist to develop a comprehensive content calendar that includes key dates and SEO-optimized content.
• Align with the Marketing Creative Services Manager to establish a quality assurance process that ensures all written content is accurate and on brand before it is published.
• Research and conduct interviews with university stakeholders for content as needed.
• Ensure all marketing content adheres to the university’s brand style, tone of voice, and positioning.
• Remain current on best practices and the potential integration of generative AI tools for streamlining the copywriting workflow.
• Partner with the Marketing Creative Services Manager to onboard and oversee freelancers, interns, and student workers as needed.
• Assume additional responsibilities as required.

POSITION REQUIREMENTS

• Sophisticated writing, editing, and fact verification skills with a nuanced understanding of diverse audiences.
• Superb interpersonal skills and attention to detail.
• Ability to thrive under pressure and handle multiple projects.
• Ability to think creatively and strategically and to serve as a persuasive communicator.
• Knowledge of web and digital marketing channels and best practices.
• Ability to demonstrate sound judgment in a frequently dynamic, complex environment.
• Ability to handle confidential information with discretion.
• Commitment to a culture of diversity and respect.

QUALIFICATION STANDARDS

EDUCATION: Bachelor’s degree in journalism, communications, marketing, English, or related fields. Alternatively, a combination of education and professional experience fulfilling the desired skill set.

EXPERIENCE: Three to five years of professional copywriting with experience in integrated marketing, brand marketing, or marketing communications.

CLASSIFICATION AND STATUS: This is an exempt, 12-month, benefits-based position.

SUPERVISORY RESPONSIBILITY: Supervise freelancers and student workers as needed to support communications operations.

REPORTS TO: AVP of Growth Marketing

HOURS: The regular hours are 8:30 a.m. to 5 p.m. Monday through Friday. Hours may vary due to needs of the university. Ability to work evenings and weekends as required.

Physical Activities

Ascending or descending ladders, stairs, scaffolding, ramps, poles and the like.
☐ Never ☒ Occasionally ☐ Constantly

Moving self in different positions to accomplish tasks in various environments including tight and confined spaces.
☐ Never ☒ Occasionally ☐ Constantly

Remaining in a stationary position, often standing or sitting for prolonged periods.
☐ Never ☐ Occasionally ☒ Constantly

Moving about to accomplish tasks or moving from one worksite to another.
☐ Never ☒ Occasionally ☐ Constantly

Adjusting or moving objects up to 20 pounds in all directions.
☐ Never ☒ Occasionally ☐ Constantly

Communicating with others to exchange information.
☐ Never ☐ Occasionally ☒ Constantly

Repeating motions that may include the wrists, hands and/or fingers.
☐ Never ☐ Occasionally ☒ Constantly

Operating machinery and/or power tools.
☒ Never ☐ Occasionally ☐ Constantly

Operating motor vehicles or heavy equipment.
☒ Never ☐ Occasionally ☐ Constantly

Assessing the accuracy, neatness and thoroughness of the work assigned.
☐ Never ☒ Occasionally ☐ Constantly

Environmental Conditions

Low temperatures.
☒ Never ☐ Occasionally ☐ Constantly

High temperatures.
☐ Never ☒ Occasionally ☐ Constantly

Outdoor elements such as precipitation and wind.
☐ Never ☒ Occasionally ☐ Constantly

Noisy environments.
☐ Never ☒ Occasionally ☐ Constantly

Hazardous conditions.
☒ Never ☐ Occasionally ☐ Constantly

Poor ventilation.
☒ Never ☐ Occasionally ☐ Constantly

Small and/or enclosed spaces.
☒ Never ☐ Occasionally ☐ Constantly

No adverse environmental conditions expected.
☒ Never ☐ Occasionally ☐ Constantly

Physical Demands

Sedentary work that primarily involves sitting/standing.
☐ Never ☐ Occasionally ☒ Constantly

Light work that includes moving objects up to 20 pounds.
☐ Never ☒ Occasionally ☐ Constantly

Medium work that includes moving objects up to 50 pounds.
☒ Never ☐ Occasionally ☐ Constantly

Heavy work that includes moving objects up to 100 pounds or more.
☒ Never ☐ Occasionally ☐ Constantly

At Claremont Graduate University, the health and safety of our community is a top priority.

Claremont Graduate University has adopted a policy of requiring all employees to show proof of being fully-vaccinated, based on applicable federal and state law. If offered the role, within two weeks of the hire date, the candidate will need to provide proof of vaccination, qualify for an appropriate exemption, or otherwise be in compliance with the current applicable federal, state and local laws to be exempt from being fully-vaccinated.

EEO Statement:

Claremont Graduate University is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, religion, gender and/ or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, sex, age, sexual orientation, or physical disability or any other legally protected basis in its employment practice and in admission of students to educational programs and activities in accordance with the requirement of Title IX of the Education Amendments of 1972, Title I of the American Disabilities Act of 1990 and other applicable laws. CGU is committed to affirmative action in employment practices regarding ethnic minorities, the physically challenged, Vietnam-era veterans, and women. This job description defines the essential or fundamental job duties of the employment position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others. Qualified candidates of diverse ethnic and racial backgrounds are encouraged to apply for vacant positions at all levels.

This job description defines the essential or fundamental job duties of the employment position. It is assumed that employees hired for this position can perform the essential functions of this job without imposing risk of substantial harm to the health or safety of themselves or others.

It may also include marginal functions, generally defined within Title I of the Americans with Disabilities Act.

Successful completion of criminal background and DMV checks required for final candidate.

To apply, visit https://apptrkr.com/4547103.

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